Archive | Marketing Principles

The Purple Cow, Practical or Irrelevant?

Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]

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My Experience with the Western Marketing Program and Living In the Western Residence Hall

I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]

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Want to take away more than just a degree? Look into certificates!

Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will help you gain knowledge! These classes are: Marketing Principles: Marketing Principles represents the comprehension of […]

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Bigger Job Opportunity After Graduation

Transferring from a different school and want to have a couple of different degrees, but don’t want to be in school that long?  Why don’t you think about doing a certificate instead of an Associate’s Degree? When you come to Western you have the option to do both. There are a couple of different Associate’s […]

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The Marketing Principles Experience

  Marketing principals is an outstanding course where you are allowed to work in groups as well as on your own in order to reach the course outcomes. Generally speaking students have a very tight schedule. However, this is not a huge problem because all of the classes in the marketing program are offered at […]

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Backpack Simulation Game

Marketing Principles provides the tools you need to kick start your future in marketing. By learning the  correct terminology, step by step processing guides, and a hands-on experience to promoting your own product, this class is highly beneficial. This class includes a simulation game that is not only fun, but uses the examples you need […]

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Marketing Career Options

The marketing career field is an exciting field to go into with many career options. One way to define the marketing career choice is to say that it is an intermediate between the development of a product and the sale of those products. Many people with a degree pursue a career in one of these […]

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Fun and Games in Marketing

In Marketing Principles, students participate in a business simulation game that puts them in the place of a backpack company owner. The student is responsible for all company decisions including price, design, distribution channels, and campaign choices. In addition, students are competing against one another in the marketplace for market share. Throughout the game, players […]

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