The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the enrollment in most loyalty programs have not saved them any money. Traditional loyalty programs are changing, however, to […]
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Marketing Principles: It represents the comprehension of the marketing concept and functions. Major concepts include: Segmentation Marketing mix Buyer behavior Decision support systems Consumer and business-to-business products Multicultural and global aspects Business ethics E-business. Marketing careers are explored.