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Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product … Continue reading
Category Archives: Business Marketing Tips
Helpful tips for students balancing work, personal life and school College students these days can be considered vastly different from students in our parents lifetime. Working full time to pay for tuition and rent, along with the “occasional” night out, … Continue reading
The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the enrollment in most … Continue reading
For students entering the workforce for the first time, the interview process can be scary, foreign and obtuse. A measure of poise and professionalism is a must if an interviewee wishes to leave an impression. If you keep the following … Continue reading
In the Western Marketing Program we take a lot of classes pertaining to knowing who the target market is, how to identify them, and how to persuade the target to purchase a product or service. All of this is very … Continue reading