Fun and Games in Marketing

In Marketing Principles, students participate in a business simulation game that puts them in the place of a backpack company owner.

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Home page of the Marketing Game

The student is responsible for all company decisions including price, design, distribution channels, and campaign choices. In addition, students are competing against one another in the marketplace for market share.

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Students choose design elements based on their target market’s preferences

Throughout the game, players are able to change the previous decisions and then see the results.

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Students can see results, such as changes in net profit, from turn to turn

This game is great for enabling students to experience every facet of business and marketing, and to see how different choices yield very different results.

Marketing game overview video

 

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