Archive | Promotion Principles

The Purple Cow, Practical or Irrelevant?

Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]

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My Experience with the Western Marketing Program and Living In the Western Residence Hall

I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]

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Want to take away more than just a degree? Look into certificates!

Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will help you gain knowledge! These classes are: Marketing Principles: Marketing Principles represents the comprehension of […]

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Bigger Job Opportunity After Graduation

Transferring from a different school and want to have a couple of different degrees, but don’t want to be in school that long?  Why don’t you think about doing a certificate instead of an Associate’s Degree? When you come to Western you have the option to do both. There are a couple of different Associate’s […]

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Business Education Center

 Business Education Center – Western Technical College Location – 405 8th St. North The Business Education Center is the headquarter of the Marketing Program as well as many other business programs at Western TC.  It’s one of the main buildings on the Western TC campus.  The building is filled with multiple classrooms and computer labs.  Some computers are equipped with special […]

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Marketing Career Options

The marketing career field is an exciting field to go into with many career options. One way to define the marketing career choice is to say that it is an intermediate between the development of a product and the sale of those products. Many people with a degree pursue a career in one of these […]

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Marketing Program

My experience in the Marketing Program at Western was  old school which helped because, I am a non-traditional Marketing student. I thought I might be in over my head with computers, but I found the class to be a very pleasant experience. The student were younger but very helpful when I was stumped.

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Promotion Principles

Promotional Plan for Marketing Program. Students work in teams to select and research a company, brand, or business, create an institutional and event promotion campaign and buy efficient media in order to influence a data-defined market segment. The markets may be local, national, or global

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