Author Archive | Marketing Student

The Purple Cow, Practical or Irrelevant?

Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]

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Career Path for the Future

High School Students You’re looking for the right career path and we understand that! The Western Technical College Marketing Program may or may not be for you, but I ask you to make an informative decision. We strive to help you develop your Marketing skills working  with real local companies! The 2016 graduating class has […]

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5 Fields a Marketing Degree Can Take You

Corn Field Bean Field Alfalfa Field Beet Field Hay Field …. Now that we’ve got your attention, let’s actually talk about where a Marketing Degree can take you 🙂 We are now close to graduating, and the job hunt has officially started. Being that we are graduating with an Associates of Applied Science degree in […]

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Quit Forking Around: 5 Do’s and Don’ts of Dinner Etiquette

  Last Wednesday night, we had the pleasure of attending an etiquette dinner with several other programs. Almost every second year marketing student attended, all while looking business professional and polished. We learned the do’s and don’ts of proper meal etiquette to follow while dining with potential employers, coworkers, or even just at extremely fancy […]

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Why Marketing Certificate Transfer

Why should I Obtain A Marketing Certificate and Will It Transfer From Western Technical College? One of the many reasons earning a marketing certificate is valuable before transferring out of Western include: Basic marketing knowledge is beneficial to everyone working in the business field Teaches you how to find and reach the best target audience with […]

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Retail Loyalty Programs Go Mobile

The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the enrollment in most loyalty programs have not saved them any money. Traditional loyalty programs are changing, however, to […]

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Millennials: Why you need to pay attention to us!

Retail Businesses – Millennials were born between 1981 and 2000 and take up a fourth of the U.S. population. They have $200 billion annual spending power and they aren’t just trend setters they have influence over the older generations. Let’s keep that in mind. The millennials believe in trust, authenticity and interaction within the company. Now […]

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