Author Archive | Marketing Student

Seminar in Marketing

Social Media Campaign Students will learn the importance of keeping current on new, emerging marketing trends, and identify sources used by marketing professionals to do so. The course will explore the important techniques and methodologies social scientists, marketers, and advertisers use to stay with, if not ahead of, cultural developments that are critical to successful […]

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Personal Branding

Personal Branding Course – 2nd year spring course: Are you proud of your digital presence? Will you be proud of it in ten years? Are there things that are untrue or pertain to someone with the same name? Do you want to know what you can you do about that? Do you want to find […]

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Marketing Management-

Work with an outside company As the capstone course for marketing majors, the learner will apply their knowledge to solve a business opportunity or problem by developing marketing objectives and strategies for a local business. Student teams will work with the area business to implement their recommendations in a competitive environment. A marketing plan for […]

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Project Management

Pick your own charitable project This course is designed to introduce students to the importance of project management in business environments. Project management is the discipline of planning and organizing resources to bring about the successful completion of specific goals while managing constraints of scope, costs and time. Students will explore the process of project […]

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Product Principles: Shark Tank Projects

Complete a Shark Tank Project. The student will develop a mastery of the basic principles and practices of current day marketing. Emphasis will be placed on decision making issues of managing product, price and placement strategies. Student will analyze the influence of the market, the competition, and learn how to develop and manage effective marketing […]

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Marketing Communications: Advertising

Creation of the Promotion Principals advertising Elements Hands-on study of the different types of communication tools needed to support the marketing role. Students will learn how to write press releases, public service announcements, media kits, Internet copy, product descriptions, brochures, and promotional copy. Students will create a portfolio of writing samples that will serve as […]

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Marketing Financials: Shark Tank

Shark Tank Budget This class is designed to expose the learner to basic accounting concepts, which will provide a framework for the general financial analysis all businesses conduct. The student will learn the basic accounting cycle along with the fundamental principles of depreciation, inventory, cash flow, accruals and deferrals. With this context in place, the […]

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Promotion Principles

Promotional Plan for Marketing Program. Students work in teams to select and research a company, brand, or business, create an institutional and event promotion campaign and buy efficient media in order to influence a data-defined market segment. The markets may be local, national, or global

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Selling Principles: Prospecting and The Process

Prospecting Clients Project Selling is a part of a firm’s marketing activity and is a professional business process. Topics include: Identification of sales prospects Determination of client needs After-sales customer support Legal and ethical obligations of sales professionals Development of oral and written communications for selling Analysis of organizational structure Making a sales presentation

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