Marketing Principles: Backpack Game Concept


Marketing Principles:

It represents the comprehension of the marketing concept and functions.

Major concepts include:

  1. Segmentation
  2. Marketing mix
  3. Buyer behavior
  4. Decision support systems
  5. Consumer and business-to-business products
  6. Multicultural and global aspects
  7. Business ethics
  8. E-business.


Marketing careers are explored.

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