Western Technical College’s Digital Marketing program includes:
- website content management,
- marketing analytics,
- search engine opimization (SEO),
- social media,
- digital advertising,
- copywriting,
- e-commerce
Digital Marketing Associate Degree
The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace. This associate degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today’s digital environment.
Flexible delivery methods for this program include attending one evening per week either on campus in La Crosse, or via our virtual classroom (similar to a webinar) from your home or one of Western TC’s regional locations.
To learn more visit: https://www.westerntc.edu/digital-marketing
Digital Marketing Specialist Technical Diploma
Digital marketing is a key strategy for promoting a company’s product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing an online strategy. This technical diploma is three terms including 13 classes (36 credits). The three terms are consecutive: Fall, Spring and Summer. As part of your coursework, you will create a website, conduct marketing research, learn how to manage a digital advertising and social media campaigns.
Flexible delivery methods for this program include attending one evening per week either on campus in La Crosse, or via our virtual classroom (similar to a webinar) from your home or one of Western TC’s regional locations.
To learn more visit: https://www.westerntc.edu/digital-marketing-specialist
Digital Content Specialist Certificate
If you’re considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will develop a website and learn how to manage a digital marketing campaign.
The Digital Content Specialist program is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate’s degree.
Flexible delivery methods for this program include attending one evening per week either on campus in La Crosse, or via our virtual classroom (similar to a webinar) from your home or one of Western TC’s regional locations.
To learn more visit: https://www.westerntc.edu/digital-content-specialist