Digital Marketing

Western Technical College is now offering Digital Marketing programs. These programs cover content such as website content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

 

Digital Marketing

The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including web site content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today’s digital environment.

Flexible delivery methods for this program include attending one evening per week, fully online, in La Crosse, or at our regional locations.

To learn more visit: https://www.westerntc.edu/digital-marketing

Digital Marketing Specialist

Digital marketing is a key strategy for promoting a company’s product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing an online strategy. As part of your coursework, you will conduct actual marketing research for a business and use it to create and implement a promotional plan.

To learn more visit: https://www.westerntc.edu/digital-marketing-specialist

Digital Content Specialist

If you’re considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.

The Digital Content Specialist program is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate’s degree.

The program is offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.

To learn more visit: https://www.westerntc.edu/digital-content-specialist