The Swedish retailer H&M is facing major backlash over filing a lawsuit against Brooklyn graffiti Jason Williams, also known as Revo. Mr. Williams recently created a piece a street art that was then used in the background of a recent commercial filmed by H&M. Issues rose when Revo stated he did not consent to having his […]
Archive | Classes
How to Promote, 107 Blog Tactics
Writing blogs is a fantastic way of being able to express and share your thoughts and ideas with others. But one aspect that tends to get overlooked is promotion. Along with writing a wonderful blog, readers need to know and understand your blog exists. By doing so helps ensure it is reaching as many readers […]
How to become a Digital Marketer Today
Do you enjoy following trends and staying up to date with the rapidly changing world of digital marketing? Here at Western Technical College we offer three different courses that can suit you. The Digital Content Specialist program will provide you with an introduction to marketing principles, with an emphasis on developing quality content for various digital […]
The Purple Cow, Practical or Irrelevant?
By Marketing Student on April 4, 2017 in Business Marketing Tips, Marketing Principles, Personal Branding, Product Management, Promotion Principles
Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]
Career Path for the Future
High School Students You’re looking for the right career path and we understand that! The Western Technical College Marketing Program may or may not be for you, but I ask you to make an informative decision. We strive to help you develop your Marketing skills working with real local companies! The 2016 graduating class has […]
5 Fields a Marketing Degree Can Take You
By Marketing Student on April 18, 2016 in Marketing Topics, Product Management, Project Management Principles, Seminar in Marketing, Uncategorized
Corn Field Bean Field Alfalfa Field Beet Field Hay Field …. Now that we’ve got your attention, let’s actually talk about where a Marketing Degree can take you 🙂 We are now close to graduating, and the job hunt has officially started. Being that we are graduating with an Associates of Applied Science degree in […]
Job Search Tools: Our Experience as Students
So, you’re ready to start the job search. You’re nearly graduated and want to get a head start on finding the perfect career. Where do you begin when there’s so much information on the internet? We decided to put together a list on which job search tools we have used and how they worked for […]
My Experience with the Western Marketing Program and Living In the Western Residence Hall
By Marketing Student on February 26, 2016 in Marketing Principles, Marketing Research, Orientation to Marketing, Promotion Principles
I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]
The Life Cycle of Marketing Principles
The Marketing principles class at Western Technical College teaches you about the Product life cycle and how a new product goes through the four phases of the cycle; introduction, growth, maturity, and decline. From there you learn about the new product development process and then to branding, packaging, and labeling. The class also covers the […]
Want to take away more than just a degree? Look into certificates!
By Marketing Student on February 24, 2016 in Marketing Certificate, Marketing Principles, Promotion Principles, Selling Principles
Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will help you gain knowledge! These classes are: Marketing Principles: Marketing Principles represents the comprehension of […]