Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]
Archive | Classes
Career Path for the Future
High School Students You’re looking for the right career path and we understand that! The Western Technical College Marketing Program may or may not be for you, but I ask you to make an informative decision. We strive to help you develop your Marketing skills working  with real local companies! The 2016 graduating class has […]
5 Fields a Marketing Degree Can Take You
By stephpipkin on April 18, 2016 in Marketing Topics, Product Management, Project Management Principles, Seminar in Marketing, Uncategorized
Corn Field Bean Field Alfalfa Field Beet Field Hay Field …. Now that we’ve got your attention, let’s actually talk about where a Marketing Degree can take you 🙂 We are now close to graduating, and the job hunt has officially started. Being that we are graduating with an Associates of Applied Science degree in […]
Job Search Tools: Our Experience as Students
So, you’re ready to start the job search. You’re nearly graduated and want to get a head start on finding the perfect career. Where do you begin when there’s so much information on the internet? We decided to put together a list on which job search tools we have used and how they worked for […]
My Experience with the Western Marketing Program and Living In the Western Residence Hall
By Tsanness on February 26, 2016 in Marketing Principles, Marketing Research, Orientation to Marketing, Promotion Principles
I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]
The Life Cycle of Marketing Principles
The Marketing principles class at Western Technical College teaches you about the Product life cycle and how a new product goes through the four phases of the cycle; introduction, growth, maturity, and decline. From there you learn about the new product development process and then to branding, packaging, and labeling. The class also covers the […]
Want to take away more than just a degree? Look into certificates!
By Zach on February 24, 2016 in Marketing Certificate, Marketing Principles, Promotion Principles, Selling Principles
Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will help you gain knowledge! These classes are: Marketing Principles: Marketing Principles represents the comprehension of […]
Bigger Job Opportunity After Graduation
By Sydney on February 24, 2016 in Marketing Certificate, Marketing Principles, Promotion Principles, Selling Principles
Transferring from a different school and want to have a couple of different degrees, but don’t want to be in school that long? Why don’t you think about doing a certificate instead of an Associate’s Degree? When you come to Western you have the option to do both. There are a couple of different Associate’s […]
2 Year or 4 Year College? Why I Chose Western Technical College in WI
Senior year of high school is an exciting but stressful time in life. Everything you’ve known is coming to an end and you’re about to get thrown into a whole new world. Deciding if you want to attend college after high school, and deciding between colleges, is the biggest stressor. A big question that comes […]
The Marketing Principles Experience
Marketing principals is an outstanding course where you are allowed to work in groups as well as on your own in order to reach the course outcomes. Generally speaking students have a very tight schedule. However, this is not a huge problem because all of the classes in the marketing program are offered at […]