Archive | Marketing Research

My Experience with the Western Marketing Program and Living In the Western Residence Hall

I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]

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Marketing Research

Throughout Marketing Research at Western Technical College, students learn how to create and gather information in order to make quality decisions. They also learn how to effectively create a survey to get the most results. A main point is learning how to collect primary and secondary research. After learning these skills, students get a chance to be in a real world marketing […]

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Marketing Career Options

The marketing career field is an exciting field to go into with many career options. One way to define the marketing career choice is to say that it is an intermediate between the development of a product and the sale of those products. Many people with a degree pursue a career in one of these […]

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Networking and Relationships

Marketing Relations and Networking  A lot of high school students don’t know how hands on the marketing program is at Western Technical College. If you choose the marketing program at Western, you will immediately begin to network and build close relationships with small businesses in the area. What is networking you may ask? Networking is […]

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Class for Great Experience with Research Process for Non-Traditional Students

This course can provide students with experience in developing market information to use in effective decision making. During the course there is multiple opportunities for traditional and non-traditional students to work with outside businesses to create a market research campaign and find out what the customers think of the business. Use of the internet and […]

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