Artist or Vandalism? What Do You Believe?

The Swedish retailer H&M is facing major backlash over filing a lawsuit against Brooklyn graffiti Jason Williams, also known as Revo. Mr. Williams recently created a piece a street art that was then used in the background of a recent commercial filmed by H&M. Issues rose when Revo stated he did not consent to having his work shown displayed because H&M never asked. Upon this a cease-and-desist letter was sent to H&M by Revo, which they responded with a lawsuit stating “This does not constitute copyright infringement and that any claim by defendant therefore is barred under the defenses of illegality and/or unclean hands.”

If you are curious about ethics and the role it plays in marketing, especially advertisement, Westerns marketing programs allows numerous opportunities to learn and voice your opinions on certain matters through courses like promotion principals.

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http://adage.com/article/cmo-strategy/h-m-street-artist-big-graffiti-implications/312756/

 

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