Author Archive | Marketing Student

My Experience with the Western Marketing Program and Living In the Western Residence Hall

I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]

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The Life Cycle of Marketing Principles

The Marketing principles class at Western Technical College teaches you about the Product life cycle and how a new product goes through the four phases of the cycle; introduction, growth, maturity, and decline. From there you learn about the new product development process and then to branding, packaging, and labeling. The class also covers the […]

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Want to take away more than just a degree? Look into certificates!

Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will help you gain knowledge! These classes are: Marketing Principles: Marketing Principles represents the comprehension of […]

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Bigger Job Opportunity After Graduation

Transferring from a different school and want to have a couple of different degrees, but don’t want to be in school that long?  Why don’t you think about doing a certificate instead of an Associate’s Degree? When you come to Western you have the option to do both. There are a couple of different Associate’s […]

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Campus Amenities

People often think that because Western is a smaller campus compared to its neighbors, that it doesn’t have much to offer. However, that is not the case. Western is fully equipped to handle all of its students’ needs by offering: The Wellness Center A major part of maintaining a healthy lifestyle is getting enough exercise. […]

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Marketing Career Options

The marketing career field is an exciting field to go into with many career options. One way to define the marketing career choice is to say that it is an intermediate between the development of a product and the sale of those products. Many people with a degree pursue a career in one of these […]

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WesternMart

A mission focused assets disposal program. In the spirit of Western Technical Colleges’ mission to “provide relevant, high quality education, in a collaborative and sustainable environment, that changes the lives of students and grows our communities”, WesternMart is an assets disposal program designed to provide relevant, real world experience for students while supporting the college’s […]

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Business Partnership Overview

The business partnership project was established to help students understand the complexities involved in coordinating various business divisions to focus on a single mission.  Students are given the task of collaborating and implementing a plan to divide tasks among each other to effectively achieve the project’s goals. For example, this semester’s project involves the creation and […]

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