Archive | Marketing Communications

Networking and Relationships

Marketing Relations and Networking  A lot of high school students don’t know how hands on the marketing program is at Western Technical College. If you choose the marketing program at Western, you will immediately begin to network and build close relationships with small businesses in the area. What is networking you may ask? Networking is […]

Continue Reading 0

Marketing Communications: Advertising

Creation of the Promotion Principals advertising Elements Hands-on study of the different types of communication tools needed to support the marketing role. Students will learn how to write press releases, public service announcements, media kits, Internet copy, product descriptions, brochures, and promotional copy. Students will create a portfolio of writing samples that will serve as […]

Continue Reading 0