Promotional Plan for Marketing Program. Students work in teams to select and research a company, brand, or business, create an institutional and event promotion campaign and buy efficient media in order to influence a data-defined market segment. The markets may be local, national, or global
Prospecting Clients Project Selling is a part of a firm’s marketing activity and is a professional business process. Topics include: Identification of sales prospects Determination of client needs After-sales customer support Legal and ethical obligations of sales professionals Development of oral and written communications for selling Analysis of organizational structure Making a sales presentation
Marketing Principles: It represents the comprehension of the marketing concept and functions. Major concepts include: Segmentation Marketing mix Buyer behavior Decision support systems Consumer and business-to-business products Multicultural and global aspects Business ethics E-business. Marketing careers are explored.
Orientation to Marketing: Success Information Interview Students will develop skills to enhance their success in college and their marketing related career. These skills include self-assessment, time management, study skills, learning styles, active reading, communication skills, and career development. An in-depth use of college tools such as Blackboard, student e-mail, and other technology will be introduced […]
Shark Tank In Product Management you will be watching an episode of Shark Tank and choosing a product that appears on the show.
This class discusses how to work in a retail store.
Budgets are never fun unless it is a Marketing Budget! Students are meeting with Pam to gain approval for their marketing budget.