Marketing Research

Throughout Marketing Research at Western Technical College, students learn how to create and gather information in order to make quality decisions. They also learn how to effectively create a survey to get the most results. A main point is learning how to collect primary and secondary research. After learning these skills, students get a chance to be in a real world marketing situation. The student collaborate with a local business and gather primary and secondary research to find information and public views on their business. This class is focused on real world situations and helps students prepare for the real world and other classes with similar content.


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