Selling Principles: Prospecting and The Process

Prospecting Clients Project

Selling is a part of a firm’s marketing activity and is a professional business process.

Topics include:

  1. Identification of sales prospects
  2. Determination of client needs
  3. After-sales customer support
  4. Legal and ethical obligations of sales professionals
  5. Development of oral and written communications for selling
  6. Analysis of organizational structure
  7. Making a sales presentation
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