Which Marketing Associate Degree is Best for You?

Earning your Associate Degree in Digital Marketing at Western Technical College prepares you for a career managing various popular digital tools effectively in as little as 2 years. Flexible delivery methods for this program include attending one evening per week, fully online, in La Crosse, or at our regional locations.

Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including website content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

Earning your Associate Degree in Marketing Management at Western Technical College prepares you for a career in managing marketing strategy, retail sales management, business-to-business sales, small business or corporate marketing in as few as 2 years. You will learn how to apply marketing to real-world situations using:

Our campus in La Crosse provides residents of western Wisconsin, southeastern Minnesota, and northeastern Iowa with a hands-on marketing experience through projects with local businesses and organizations from a college close to home. Our instructors provide both academic credentials and professional marketing experience from their careers as marketing consultants and sales professionals.

How to become a Digital Marketer Today

Do you enjoy following trends and staying up to date with the rapidly changing world of digital marketing? Here at Western Technical College we offer three different courses that can suit you. The Digital Content Specialist program will provide you with an introduction to marketing principles, with an emphasis on developing quality content for various digital […]

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Blackboard Collaborate Western Faculty

This area will be used to store information for Western faculty about using Blackboard Collaborate in the classroom. You can post questions here and I will continue to add information, documents and updates. Training Document The Blackboard Collaborate Instructor Training document is a PDF you can download. It includes: Tips for getting started How to use your […]

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WI DTL Conference Takeaways

July, 2017 2017 UW–Madison Distance Teaching & Learning Conference – Madison, WI           The following are some of the ideas, applications and strategies gathered during the conference. Wow Takeaways for me FlipGrid – www.flipgrid.com video discussion community for your classroom that supercharges your students’ voices. You add the topics, your students […]

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The Purple Cow, Practical or Irrelevant?

Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]

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