Marketing Associate Degree Courses

  • Promotion Principles

Earning your Associate Degree in Marketing  at Western Technical College prepares you for a career in business-to-business sales, retail sales management or buying, small business or corporate marketing in as few as 2 years. You will learn how to apply marketing to real world situations using:

Our campus in La Crosse provides residents of western Wisconsin, southeastern Minnesota, and northeastern Iowa with a hands-on marketing experience through projects with local businesses and organizations from a college close to home. Our instructors provide both academic credentials and professional marketing experience from their careers as marketing consultants and sales professionals.

Quit Forking Around: 5 Do’s and Don’ts of Dinner Etiquette

  Last Wednesday night, we had the pleasure of attending an etiquette dinner with several other programs. Almost every second year marketing student attended, all while looking business professional and polished. We learned the do’s and don’ts of proper meal etiquette to follow while dining with potential employers, coworkers, or even just at extremely fancy […]

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Why Marketing Certificate Transfer

Why should I Obtain A Marketing Certificate and Will It Transfer From Western Technical College? One of the many reasons earning a marketing certificate is valuable before transferring out of Western include: Basic marketing knowledge is beneficial to everyone working in the business field Teaches you how to find and reach the best target audience with […]

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Retail Loyalty Programs Go Mobile

The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the enrollment in most loyalty programs have not saved them any money. Traditional loyalty programs are changing, however, to […]

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Multi-Cultural Non-Traditional Students

              Why Western? Multi-Cultural Non-Traditional Students Western Technical College is the perfect place for all non-traditional students who are thinking about coming back to school. Western marketing program offers excellent classes that allow you to understand the concept and the whole process of marketing in a two year period. […]

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Millennials: Why you need to pay attention to us!

Retail Businesses – Millennials were born between 1981 and 2000 and take up a fourth of the U.S. population. They have $200 billion annual spending power and they aren’t just trend setters they have influence over the older generations. Let’s keep that in mind. The millennials believe in trust, authenticity and interaction within the company. Now […]

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Building a Brighter Future For Non-Traditional Students

    Creating a Better Future for Non-Traditional Students Western’s Marketing Program offers powerful tools that potential entrepreneurs need to grow their business Want to know how to promote your product? Western has a class for that.  Want to know how to make your business stand out? Western has a class for that.  Want to know how to develop […]

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My Experience with the Western Marketing Program and Living In the Western Residence Hall

I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my eye about western was the humongous dorms, I toured several other technical colleges and most […]

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Want to take away more than just a degree? Look into certificates!

Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will help you gain knowledge! These classes are: Marketing Principles: Marketing Principles represents the comprehension of […]

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Bigger Job Opportunity After Graduation

Transferring from a different school and want to have a couple of different degrees, but don’t want to be in school that long?  Why don’t you think about doing a certificate instead of an Associate’s Degree? When you come to Western you have the option to do both. There are a couple of different Associate’s […]

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