Which Marketing Associate Degree is Best for You?

Earning your Associate Degree in Digital Marketing at Western Technical College prepares you for a career managing various popular digital tools effectively in as little as 2 years. Flexible delivery methods for this program include attending one evening per week, fully online, in La Crosse, or at our regional locations.

Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including website content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

Earning your Associate Degree in Marketing Management at Western Technical College prepares you for a career in managing marketing strategy, retail sales management, business-to-business sales, small business or corporate marketing in as few as 2 years. You will learn how to apply marketing to real-world situations using:

Our campus in La Crosse provides residents of western Wisconsin, southeastern Minnesota, and northeastern Iowa with a hands-on marketing experience through projects with local businesses and organizations from a college close to home. Our instructors provide both academic credentials and professional marketing experience from their careers as marketing consultants and sales professionals.

The Purple Cow, Practical or Irrelevant?

Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product or service stand out from the rest and be unique. Seth Godin, the creator of […]

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Career Path for the Future

High School Students You’re looking for the right career path and we understand that! The Western Technical College Marketing Program may or may not be for you, but I ask you to make an informative decision. We strive to help you develop your Marketing skills working  with real local companies! The 2016 graduating class has […]

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5 Fields a Marketing Degree Can Take You

Corn Field Bean Field Alfalfa Field Beet Field Hay Field …. Now that we’ve got your attention, let’s actually talk about where a Marketing Degree can take you 🙂 We are now close to graduating, and the job hunt has officially started. Being that we are graduating with an Associates of Applied Science degree in […]

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Collaborate – A Virtual Classroom Option

2016 Wisconsin Technical College System (WTCS) Tech Expo Breakout Session April 8, 2016 Presented by Pamela Culver, Marketing Instructor at Western Technical College – La Crosse Collaborate is a Blackboard tool for virtual classrooms. I have found Collaborate useful in all of my classes (Face-to-Face, Blended and Online). Collaborate offers my students an option to […]

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Quit Forking Around: 5 Do’s and Don’ts of Dinner Etiquette

  Last Wednesday night, we had the pleasure of attending an etiquette dinner with several other programs. Almost every second year marketing student attended, all while looking business professional and polished. We learned the do’s and don’ts of proper meal etiquette to follow while dining with potential employers, coworkers, or even just at extremely fancy […]

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Why Marketing Certificate Transfer

Why should I Obtain A Marketing Certificate and Will It Transfer From Western Technical College? One of the many reasons earning a marketing certificate is valuable before transferring out of Western include: Basic marketing knowledge is beneficial to everyone working in the business field Teaches you how to find and reach the best target audience with […]

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Retail Loyalty Programs Go Mobile

The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the enrollment in most loyalty programs have not saved them any money. Traditional loyalty programs are changing, however, to […]

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