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Marketing Programs at Western Technical College

Earn a 2 year Associate Degree in Marketing at Western Technical College, La Crosse, WI

Marketing Programs at Western Technical College
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Author Archives: MarketingAdmin

WI DTL Conference Takeaways

Posted on August 22, 2017 by MarketingAdmin
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July, 2017 2017 UW–Madison Distance Teaching & Learning Conference – Madison, WI           The following are some of the ideas, applications and strategies gathered during the conference. Wow Takeaways for me FlipGrid – www.flipgrid.com video discussion … Continue reading →

Posted in Cool Teaching Tips | Leave a reply

Collaborate – A Virtual Classroom Option

Posted on April 8, 2016 by MarketingAdmin
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2016 Wisconsin Technical College System (WTCS) Tech Expo Breakout Session April 8, 2016 Presented by Pamela Culver, Marketing Instructor at Western Technical College – La Crosse Collaborate is a Blackboard tool for virtual classrooms. I have found Collaborate useful in … Continue reading →

Posted in Why Western? | Leave a reply

Enhancing the customer in-store mobile experience

Posted on February 21, 2016 by MarketingAdmin
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By: Richard Miller, January 26,2016 It is now 2016, and the evolution of technology has literally put the shopping experience for consumers in their own hands. As consumers turn to their mobile devices to make purchases,collect information, and ultimately make … Continue reading →

Posted in Trends for La Crosse Retailers | Leave a reply

Retail Stores Adjust to Shifting Business Hours

Posted on February 21, 2016 by MarketingAdmin
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By Hailey Dougherty The past decade has given the retail market some serious struggles, the economy is still nursing itself back to a healthy state. Wisconsin took one of the biggest hits from the recession, with the largest loss of … Continue reading →

Posted in Trends for La Crosse Retailers | Leave a reply

Retail Loyalty Programs Go Mobile

Posted on February 21, 2016 by MarketingAdmin
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By Danielle Buck The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the … Continue reading →

Posted in Trends for La Crosse Retailers | Leave a reply

Millennials: Who we are and why you need to pay attention to us!

Posted on February 21, 2016 by MarketingAdmin
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By Ethan Wilkemeyer This article describes the millennial population and why you as a retailer need to pay attention to this group of adults. They are born between 1981 and 2000 and take up a fourth of the U.S. population. … Continue reading →

Posted in Trends for La Crosse Retailers | Leave a reply

Local Retail can Target mobile customers as sales channel changes

Posted on February 21, 2016 by MarketingAdmin
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Retailers are realizing that more and more of their customers are doing their shopping through a mobile channel rather than having the in-store experience. Because of this, retailers are finding that they have to rethink how they are able to … Continue reading →

Posted in Trends for La Crosse Retailers | Leave a reply

Retail Sales Management

Posted on December 5, 2014 by MarketingAdmin
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This class discusses how to work in a retail store. … Continue reading →

Posted in Retail Sales Management | Tagged featured, slider | Leave a reply

Marketing Financials

Posted on December 5, 2014 by MarketingAdmin
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Budgets are never fun unless it is a Marketing Budget! Students are meeting with Pam to gain approval for their marketing budget. … Continue reading →

Posted in Marketing Financials | Tagged featured, slider | Leave a reply
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