2016 Wisconsin Technical College System (WTCS) Tech Expo Breakout Session April 8, 2016 Presented by Pamela Culver, Marketing Instructor at Western Technical College – La Crosse Collaborate is a Blackboard tool for virtual classrooms. I have found Collaborate useful in all of my classes (Face-to-Face, Blended and Online). Collaborate offers my students an option to […]
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By: Richard Miller, January 26,2016 It is now 2016, and the evolution of technology has literally put the shopping experience for consumers in their own hands. As consumers turn to their mobile devices to make purchases,collect information, and ultimately make buying decisions retailers will need to evolve with this constantly changing industry. Through research of […]
By Hailey Dougherty The past decade has given the retail market some serious struggles, the economy is still nursing itself back to a healthy state. Wisconsin took one of the biggest hits from the recession, with the largest loss of the middle class. This shift has helped to push the necessity of two-income families. “Today’s […]
By Danielle Buck The traditional loyalty programs in retail have been on the decline within the past few years. 58% of those currently enrolled in a loyalty program do not even partake in the memberships. Customers have stated that the enrollment in most loyalty programs have not saved them any money. Traditional loyalty programs are […]
By Ethan Wilkemeyer This article describes the millennial population and why you as a retailer need to pay attention to this group of adults. They are born between 1981 and 2000 and take up a fourth of the U.S. population. They have $200 billion annual spending power and they aren’t just trend setters they have […]
Retailers are realizing that more and more of their customers are doing their shopping through a mobile channel rather than having the in-store experience. Because of this, retailers are finding that they have to rethink how they are able to track their customers and their shopping behaviors. The ultimate goal for many stores is to […]
This class discusses how to work in a retail store.
Budgets are never fun unless it is a Marketing Budget! Students are meeting with Pam to gain approval for their marketing budget.