“A recent Destination Marketing International report reveals that 70 percent of all consumer spending is done after 6 p.m. Many small town businesses have been slow to adapt to this trend, thereby missing out on a critical window to capture a key segment of the local market. “ (1) The Keystone Grill in Cambridge,Wisconsin was one of the first local businesses to extend their hours and at first, people were skeptical. They added some fun activities and good deals and soon they’d developed a following on Tuesday nights. Several other Cambridge businesses have followed suit. The combination of convenient hours, and entertainment is attractive to modern families. So put this to work for your business. Can you extend hours, even a coupledays a week? Consider the benefits of being the only business within your market to be open when mostadults are getting done with work. Post new hours on search engines and be the only business to come upduring ‘open now’ searches. With time, it could be well worth the investment.