Fifth Term Classes (Spring Term)

  • Consumer Behavior
  • Integrated Marketing Campaign
  • Personal Brand Management
  • Economics

Consumer Behavior – 15 weeks for 3 credits taught in the Online format
Explore how and why people behave as buyers, either business or consumer. You will determine behavior from analyzing consumer needs and wants, the process by which they are satisfied with a product or service, the environment in which the behavior occurs, and ensure post-purchase satisfaction by applying consumer behavior concepts to strategic marketing decisions. You will also examine the differences between online consumer behavior (via internet, mobile, e-commerce, and information technology) and in-person consumer behavior (via traditional methods of retail B2C and B2B sales).

Integrated Marketing Campaign – 15 weeks for 3 credits taught in the Virtual Blended format
This capstone class brings together the concept you learned in your previous digital marketing courses allowing you to evaluate the status of a business’s digital marketing, create, implement and evaluate a digital marketing strategy to achieve organizational goals.

Personal Brand Management – 15 weeks for 3 credits taught in the Virtual Blended format
This course is designed to familiarize yourself with your digital trail, find ways to shape and build it, and prepare you for entry into the workplace. Online search strategies, vision boards, a career planning guide, Student Employment Services, networking, researching current marketing jobs, current readings, and members of the business community will be used. Additionally, effective job entry preparations such as competitive resumes, cover letters, applications, thank you letters, various types of interviewing, job searches, appropriate business professional dress, and portfolios will be addressed.

Economics – 15 weeks for 3 credits taught in the Online, traditional Blended and Face-to-Face daytime formats
This course is designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

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