Fourth Term Classes (Fall Term)

  • SEO and Marketing Analytics 
  • E-Commerce
  • Project Management Principles
  • Oral Interpersonal Communication

SEO and Marketing Analytics – 15 weeks for 3 credits taught in a Virtual Blended format
Is your online marketing working? How can you get a return on our investment? You will learn how to improve a website’s ranking with search engines, and how to measure the effectiveness of the website and other digital marketing tools by setting goals and measuring your performance. You will learn how to interpret the analytics and adjust your online tools to better meet your goals.

E-Commerce – 15 weeks for 3 credits taught in the Online format
You can buy or sell anything online! Students will learn to determine if that is the case and where is it best to sell – stand alone or an online marketplace. You will learn about the steps to set up an e-commerce web site including shopping carts, payment gateways, and converting order processing into a shopping cart process. This class will also discuss some of the laws and regulations to consider and explore for domestic and global e-commerce.

Project Management Principles – 15 weeks for 3 credits taught in a Virtual Blended format, Face-to-Face daytime or Online
Students will explore the process of project management and will learn the critical steps to: Identify needs and turn them into a project proposal; Create a project plan (using work breakdown structures, activities definitions and relationships); Create a project schedule (using durations and early/late start and finish dates); Determine activities within the critical path; Create a project budget; Monitor the progress of the project using Gantt charts; Modify the plan as variations develop within the project. They will then take a project of their choice and complete it by applying these steps. Learners will research and participate in leadership, team building and communication activities to allow for successful teamwork in completing the project.

Oral/Interpersonal Communications – 15 weeks for 3 credits taught in a traditional Blended format, Online or Face-to-Face daytime
Focuses upon developing speaking, nonverbal communication, and listening skills through individual speeches, group activities, and other projects.

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