Which Marketing Associate Degree is Best for You?
Earning your Associate Degree in Digital Marketing at Western Technical College prepares you for a career managing various popular digital tools effectively in as little as 2 years. Flexible delivery methods for this program include attending one evening per week, fully online, in La Crosse, or at our regional locations.
Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including website content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.
Earning your Associate Degree in Marketing Management at Western Technical College prepares you for a career in managing marketing strategy, retail sales management, business-to-business sales, small business or corporate marketing in as few as 2 years. You will learn how to apply marketing to real-world situations using:
- Product analysis and development,
- Pricing strategies,
- Advertising strategies,
- Marketing research,
- Create and maintain online and digital marketing tools, such as web sites, social media, blogs,
- Marketing planning,
- Communications/promotions planning and budgeting,
- Trust-based, personal selling process
- Public relations
- Event planning
- Web site development, analytics and search engine marketing
Our campus in La Crosse provides residents of western Wisconsin, southeastern Minnesota, and northeastern Iowa with a hands-on marketing experience through projects with local businesses and organizations from a college close to home. Our instructors provide both academic credentials and professional marketing experience from their careers as marketing consultants and sales professionals.