The Swedish retailer H&M is facing major backlash over filing a lawsuit against Brooklyn graffiti Jason Williams, also known as Revo. Mr. Williams recently created a piece a street art that was then used in the background of a recent commercial … Continue reading
Purple Cows? If you know anything about sales or marketing, then I’m sure you have heard of the mythical “Purple Cow.” For those of you who have not heard of this beast, it is a metaphor for making your product … Continue reading
I have enjoyed my time at Western quite a bit I really enjoy the town of Lacrosse WI. Western has many resources that a big university has in a much smaller package. One of the first things that caught my … Continue reading
Are you graduating high school and planning on going to college for a business related program? Western is an inexpensive technical college which offers excellent programs, certificates, and instructors. The Marketing Certificate is only a three class certificate that will … Continue reading
Transferring from a different school and want to have a couple of different degrees, but don’t want to be in school that long? Why don’t you think about doing a certificate instead of an Associate’s Degree? When you come to … Continue reading
Senior year of high school is an exciting but stressful time in life. Everything you’ve known is coming to an end and you’re about to get thrown into a whole new world. Deciding if you want to attend college after … Continue reading
Business Education Center – Western Technical College Location – 405 8th St. North The Business Education Center is the headquarter of the Marketing Program as well as many other business programs at Western TC. It’s one of the main buildings on the … Continue reading
The marketing career field is an exciting field to go into with many career options. One way to define the marketing career choice is to say that it is an intermediate between the development of a product and the sale … Continue reading
My experience in the Marketing Program at Western was old school which helped because, I am a non-traditional Marketing student. I thought I might be in over my head with computers, but I found the class to be a very pleasant experience. The … Continue reading
Promotional Plan for Marketing Program. Students work in teams to select and research a company, brand, or business, create an institutional and event promotion campaign and buy efficient media in order to influence a data-defined market segment. The markets may … Continue reading