What is Your Future?

Entry Level Marketing Career Descriptions

  • Work in Offices, Monday to Friday during the day. Some evenings and weekends might be necessary to project deadlines.
  • Use effective communication skills
  • Ability to critically think
  • Develop strategies to anticipate and satisfy market needs
  • Work closely with customers to help them make sound decisions in purchasing products or services
  • Leadership skills
  • Teamwork
  • Basic computer skills and business writing

Marketing Program Outcomes

In addition to receiving an associate’s degree in marketing from Western Technical College, there are multiple options a graduate can take. A graduate can go directly into the workface allowing them to acquire positions that would not have been possible otherwise as well as transfer their credits to further pursue their educational goals and earn a bachelor’s degree at another school.

Follow-Up Information

2009-2010 2010-2011 2011-2012 2012-2013
Graduates 28 25 15 18
Graduates Responding 21 17 10 7
Employed In Related Occupations 8 9 3 4
Employed in Non-related Occupations 5 3 3 0
Seeking Employment 2 0 1 0
Continuing Education 6 5 3 3
Not In Labor Market 0 0 0 0

Full Time Salary Data – Related Employment

2009-2010 2010-2011 2011-2012 2012-2013
Average Hours Per week 41 42 41 45
Median Hourly Wage $13.20 $12.61 $14.00 $13.51
Hourly Wage Range $10.50-$25.64 $11.00-$17.65 $13.00-$17.09 $12.60-$14.42
Median Annual Salary $31,720 $29,500 $29,120 $26,208
  • What can you do with an Associates of Applied Science in Marketing degree?
Job Starting Salary Job Openings/year
Marketing Analytics and Marketing Specialist  $34,720 378
Marketing Director $109,942
Marketing Coordinator $42,967
Marketing Communications Specialist $53, 420


Danielle Joy Harvieux

After graduating I worked at a mortgage company for a few years trying to sell home loans, but got tired of the roller coaster of income. I started in customer service at Inland Marketing Services (now called In*Tech) almost 4 years ago and was recently promoted to Service Team Manager. Project management helped me immensely as that is what I do on a daily basis for my customers and clients.

Timoteo Roberto

I took a semester off after graduating from Western, and then I decided to go back for my Bachelor’s at Winona State. I will be graduating in fall finally, and the thought of grad school has crossed my mind, but I don’t know if I’m ready for that plateau right now. I can honestly say that taking the knowledge I gained from Western has made me a better and more well-rounded student. In retrospect, I kind of wish I would have transferred into Viterbo because of their transfer agreement (Winona didn’t take nearly as many credits), but I love WSU, and I would recommend it to anyone.

Continuing Education – Transfer Agreements

School Agreement Date Credits that Transfer from Western
Capella University 1/9/2002 40
Cardinal Stritch 1/1/2006 65-69
Franklin University 1/4/2001 Varies by Program
Saint Mary’s University of Minnesota 10/1/2012 Max of 66 credits
Silver Lake College 1/11/2006 66-69
University of WI – La Crosse 1/7/2006 29
University of WI – La Crosse 1/7/2008 Up to 30 Gen Studies plus additional course credits as appropriate for programs listed
University of WI – Oshkosh 1/7/2008 Max of 72 credits
University of WI – Stout 1/4/2008 78
Upper Iowa University 1/10/2005 Max of 78
Viterbo University 1/7/2008 54-65

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