Selling Principles is one of the first classes you will take in the Western Marketing Program. Selling Principles will teach you how to perform trust-based selling. You will learn this form of selling by conducting your own selling project by picking a product to sell.

The selling project will be a semester long project that contains:

• Choosing a Product
• An Objective
• Buyer-Seller Agreement
• Writing Memos
• Participate in two mock seller-buyer meetings

With the selling project as a student you will gain more confidence in public speaking, which is a big part of marketing is being able to talk to anyone.

The book that will be needed for this course can be picked up at the Campus Bookstore.