Selling Principles

Selling Principles is one of the first classes you will take in the Western Marketing Program. Selling Principles will teach you how to perform trust-based selling. You will learn this form of selling by conducting your own selling project by picking a product to sell.

The selling project will be a semester long project that contains:

  • Choosing a Product
  • An Objective
  • Buyer-Seller Agreement
  • Writing Memos
  • Participate in two mock seller-buyer meetings

With the selling project as a student you will gain more confidence in public speaking, which is a big part of marketing is being able to talk to anyone.

Test-bank-for-SELL-4-4th-Edition-by-Thomas-N.-IngramThe book that will be needed for this course can be picked up at the Campus Bookstore.




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