Program Highlights

Marketing Management Associate Degree

If managing a team, planning business strategies, and being creative every day appeals to you, a career in marketing management can be an interesting and rewarding choice. In this program you’ll learn to use the latest tools and develop skills in:

  • promotion,
  • advertising,
  • event planning,
  • public relations,
  • customer relationship strategies,
  • sales techniques, and
  • effective business use of social media.

A variety of careers are available within:

  • retail,
  • manufacturing,
  • distribution,
  • service businesses,
  • nonprofits, and
  • government agencies.
  • entrepreneurs who operate their own businesses.

Embedded Credentials

  • Marketing Certificate – 3 classes (9 credits) Marketing Principles, Selling Principles and Promotion Principles
  • Digital Content Specialist – 9 classes (24 credits) Marketing Principles, Promotion Principles, Marketing Career Preparation, Software Apps for Business, Digital Design Components, Internet Marketing, Content and Copy Writing, Written Communications and Digital Advertising

Digital Marketing Associate Degree

The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including:

  • web site content management,
  • marketing analytics,
  • search engine optimization (SEO),
  • social media,
  • digital advertising,
  • copywriting, and
  • e-commerce, as well as the fundamentals of marketing and marketing strategies.

This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today’s digital environment.

Flexible delivery methods for this program include attending one evening per week either

  • fully online with virtual/remote classroom attendance with web-conferencing software
  • in La Crosse, WI classroom, or at our regional locations (Independence, WI; Mauston, WI; Tomah, WI; Black River Falls, WI; and Viroqua, WI).

Embedded Credentials

  • Marketing Certificate – 3 classes (9 credits) Marketing Principles, Selling Principles and Promotion Principles
  • Digital Content Specialist – 9 classes (24 credits) Marketing Principles, Promotion Principles, Marketing Career Preparation, Software Apps for Business, Digital Design Components, Internet Marketing, Content and Copy Writing, Written Communications and Digital Advertising