Marketing Associate Degree Courses

  • Promotion Principles

Earning your Associate Degree in Marketing  at Western Technical College prepares you for a career in business-to-business sales, retail sales management or buying, small business or corporate marketing in as few as 2 years. You will learn how to apply marketing to real world situations using:

Our campus in La Crosse provides residents of western Wisconsin, southeastern Minnesota, and northeastern Iowa with a hands-on marketing experience through projects with local businesses and organizations from a college close to home. Our instructors provide both academic credentials and professional marketing experience from their careers as marketing consultants and sales professionals.

Project Management

Pick your own charitable project This course is designed to introduce students to the importance of project management in business environments. Project management is the discipline of planning and organizing resources to bring about the successful completion of specific goals while managing constraints of scope, costs and time. Students will explore the process of project […]

Continue Reading 0

Product Principles: Shark Tank Projects

Complete a Shark Tank Project. The student will develop a mastery of the basic principles and practices of current day marketing. Emphasis will be placed on decision making issues of managing product, price and placement strategies. Student will analyze the influence of the market, the competition, and learn how to develop and manage effective marketing […]

Continue Reading 0

Marketing Communications: Advertising

Creation of the Promotion Principals advertising Elements Hands-on study of the different types of communication tools needed to support the marketing role. Students will learn how to write press releases, public service announcements, media kits, Internet copy, product descriptions, brochures, and promotional copy. Students will create a portfolio of writing samples that will serve as […]

Continue Reading 0

Marketing Financials: Shark Tank

Shark Tank Budget This class is designed to expose the learner to basic accounting concepts, which will provide a framework for the general financial analysis all businesses conduct. The student will learn the basic accounting cycle along with the fundamental principles of depreciation, inventory, cash flow, accruals and deferrals. With this context in place, the […]

Continue Reading 0

Promotion Principles

Promotional Plan for Marketing Program. Students work in teams to select and research a company, brand, or business, create an institutional and event promotion campaign and buy efficient media in order to influence a data-defined market segment. The markets may be local, national, or global

Continue Reading 0

Selling Principles: Prospecting and The Process

Prospecting Clients Project Selling is a part of a firm’s marketing activity and is a professional business process. Topics include: Identification of sales prospects Determination of client needs After-sales customer support Legal and ethical obligations of sales professionals Development of oral and written communications for selling Analysis of organizational structure Making a sales presentation

Continue Reading 0

Orientation to Marketing: Success

Orientation to Marketing: Success Information Interview Students will develop skills to enhance their success in college and their marketing related career. These skills include self-assessment, time management, study skills, learning styles, active reading, communication skills, and career development. An in-depth use of college tools such as Blackboard, student e-mail, and other technology will be introduced […]

Continue Reading 0