Marketing Associate Degree Courses

  • Promotion Principles

Earning your Associate Degree in Marketing  at Western Technical College prepares you for a career in business-to-business sales, retail sales management or buying, small business or corporate marketing in as few as 2 years. You will learn how to apply marketing to real world situations using:

Our campus in La Crosse provides residents of western Wisconsin, southeastern Minnesota, and northeastern Iowa with a hands-on marketing experience through projects with local businesses and organizations from a college close to home. Our instructors provide both academic credentials and professional marketing experience from their careers as marketing consultants and sales professionals.

Enhancing the customer in-store mobile experience

By: Richard Miller, January 26,2016 It is now 2016, and the evolution of technology has literally put the shopping experience for consumers in their own hands. As consumers turn to their mobile devices to make purchases,collect information, and ultimately make buying decisions retailers will need to evolve with this constantly changing industry. Through research of […]

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Campus Amenities

People often think that because Western is a smaller campus compared to its neighbors, that it doesn’t have much to offer. However, that is not the case. Western is fully equipped to handle all of its students’ needs by offering: The Wellness Center A major part of maintaining a healthy lifestyle is getting enough exercise. […]

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Marketing Career Options

The marketing career field is an exciting field to go into with many career options. One way to define the marketing career choice is to say that it is an intermediate between the development of a product and the sale of those products. Many people with a degree pursue a career in one of these […]

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WesternMart

A mission focused assets disposal program. In the spirit of Western Technical Colleges’ mission to “provide relevant, high quality education, in a collaborative and sustainable environment, that changes the lives of students and grows our communities”, WesternMart is an assets disposal program designed to provide relevant, real world experience for students while supporting the college’s […]

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Business Partnership Overview

The business partnership project was established to help students understand the complexities involved in coordinating various business divisions to focus on a single mission.  Students are given the task of collaborating and implementing a plan to divide tasks among each other to effectively achieve the project’s goals. For example, this semester’s project involves the creation and […]

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